Seasoned Digital Marketer with 3+ Years of Experience

Video editing, Internet surfing, social media, watching animes, series and movies, playing football, reading, cycling, traveling, cooking, swimming, farming

Growth Strategist | 08/2022 – Ongoing\r\nPerformance Marketing Manager | 07/2021 – 08/2022\r\nGrowth Associates (Marketing & Advertising) | Calicut, Kerala, India\r\n\r\n• Strategized, developed and managed paid media campaigns across Facebook, Instagram, Snapchat, LinkedIn, Twitter, TikTok and Google Ads\r\n• Managed a monthly budget of $100,000 USD for a global e-commerce brand, delivering an ROI of 8 for every USD spent\r\n• Transformed a logistics client\'s digital presence, elevating their conversion rate from a mere 1.2% to an impressive 5.8% and achieving an exceptional 320% increase in ROAS\r\n• Identified & tested new digital channels to expand reach, driving a 10% increase in monthly leads\r\n• Planned, performed keyword research and outlined 80+ blog posts designed for SEO, and managed a team of 2 content writers to complete that content\r\n• Executed an influencer outreach campaign for a technology startup, resulting in a 600% increase in brand awareness\r\n• Coordinated with internal stakeholders and external vendors to create innovative strategies that increased brand awareness by 40%\r\n \r\nDigital Marketing Executive | 03/2021 – 07/2021\r\nGeturpet (E-commerce) | Malappuram, Kerala, India\r\n• Launched SEO campaign for high volume and long-tail keywords that generated 7,000 unique visitors and 120 customers monthly\r\n• Bolstered blog content with attention to SEO and keyword research, helping drive total site traffic up by 350%\r\n• Created a holistic paid acquisition strategy, ultimately leading to an ROI of 4.5 for every rupee spent\r\n• Managed social media channels and engaged with the users to grow collective social following by 300%\r\n\r\nDigital Marketing Intern | 01/2021 – 03/2021\r\nEtudemy (Education) | Malappuram, Kerala, India \r\n• Created a WordPress website from scratch by implementing strong SEO strategies, and ranked on the 1st page of SERP within 6 weeks\r\n• Evaluated Google Analytics and Search Console, identified low performing content, and recommended solutions that improved content performance by an average of 30%\r\n• Launched optimized product advertising on Facebook, Instagram and Google Ads