Bachelor of Science in Business Administration, Sport Management 2006 – 2010\r\nWebber International University (2:1) Babson Park, Florida\r\n\r\nA Levels - Travel & Tourism (B) Law (C) P.E. (D) 2002 – 2004\r\nThe Ridings High School Bristol, England
Marketing Executive (Customer Acquisition) September 2016 – Present Day\r\nLifetime Training Bristol, England\r\n• Creating Intel-led marketing campaigns that demonstrate ROI and fulfil business needs.\r\n• Implementation of an applicant communications plan in CRM.\r\n• Design and implementation of the Lifetime Training lead engagement plan.\r\n• Liaising with the Digital Marketing Executive and Web Executive to drive lead generation through website and social media.\r\n• Content creation and optimisation to aid conversion.\r\n• Lead generation performance monitoring and reporting.\r\n• Research and support target audience events/careers fairs.\r\n• Managing external suppliers to deliver Lifetime\'s school engagement plan across the UK.\r\n• Working with internal teams to support lead conversion and retention.\r\n• Arrange and meet with key clients to discuss and plan their customer acquisition strategy.\r\n• Manage proposition enhancement feedback and deliveries to key clients.\r\n\r\nMarketing Executive September 2015 – July 2016 \r\nVirgin Sport Bath, England\r\n• Working closely with the Marketing Manager across all events.\r\n• Activate all sponsor, partner and charity rights within their contracts.\r\n• Produce analysis of marketing and participant data across each event / the business as a whole.\r\n• Writing and preparing partnership presentations.\r\n• Create and write event campaign pack and promotional creative.\r\n• Compile and write copy for all event race brochures through to production and print.\r\n• Brief design agency for all creative work to promote the events.\r\n• Identify key local media partners to work with for each race.\r\n• From time to time, source local promotional staff for distributing promotional items.\r\n• Manage the design of the events\' medals and race numbers.\r\n• Manage the design of event merchandise.\r\n• Write event / race day stage script notes.\r\n• Liaise and brief our PR agency on press releases.\r\n• Liaise with PR agency on runner case studies.\r\n• Create post-race survey and follow up analysis.\r\n• Source and book event photographers.\r\n• Local event outreach to businesses, running clubs etc to raise profile of each event.\r\n• Ensure all content across the digital portfolio is fresh, engaging and up to date.\r\n• Create runner competitions in conjunction with Digital Marketing Executive.\r\n\r\nFinancial Education Consultant March 2014 – August 2015\r\nFriends Life Bristol, England\r\n• Work closely with Financial Education Development Manager in order to increase the face to face time with our key clients and distributors.\r\n• Co-ordinate all activities to deliver growth and retention and achieve fee paying targets.\r\n• Writing and preparing presentation materials based on discussions with client and distributor and client brief.\r\n• Co-ordinate the submission of communication materials through the remit process ensuring that our material is right first time and compliant.\r\n• Oversee the production of Financial Education team content/material for tender responses/reconstruction responses.\r\n• Manage the invoicing process for fee paying clients.\r\n• Promoting key client pension schemes by attending benefit fairs across the UK and co-ordinating the materials.\r\n• Trouble shooting Communication/Financial Education problems with clients/distributors.
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