Proven Experience in Marketing: 5 years experience in developing and implementing successful marketing campaigns, Track record of achieving business goals such as increasing website traffic(by 20%), and launching products with impressive 10X ROI.\r\n\r\nPerformance Marketing: Google, Meta and Amazon Ads, CRO, Data analysis and reporting.\r\n\r\nEcommerce: Product management on website(Shopify, WordPress) and marketplaces along with website designing, maintenance and reporting.\r\n\r\nContent Marketing: Landing Page Design, A/B Testing, Content strategy and Creation(Photography, videography and editing), well versed in Adobe suite and other software(FPC, Canva, Davince etc).\r\n\r\nSocial Media Marketing: Content creation, Curation and community engagement
Learning New Skills, Videography & editing, Travelling and documentation culture and history, writing blogs, reading self-help books, Hiking and camping and skateboarding
Head of Marketing at Draco Brands(March 2022-April 2023) I led multifaceted marketing campaigns for a portfolio of brands and navigated the challenge of crafting different brand voices while maintaining overall growth.\r\n\r\nHead of Marketing at RoadGods(March 2018-March 2022) Spearheaded comprehensive marketing strategy and wore multiple hats as an intern giving India its first #1 Anti-theft backpack on Amazon. Promoted to Marketing executive and later to head of marketing due to my continuous efforts and campaigns, I kept our ROI 7X and Amazon ACOS under 12% throughout my tenure at the brand.\r\n\r\n
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