Sales Manager

From Jan 2012 until Now: Asia Pulp and Paper Company - Regional Sales Manager.

Responsibilities and Highlights:

• Planning & Leading Distributors across the kingdom.
• Allocate new Distributors in (KSA – Jordan – Syria – Lebanon – Iraq – Egypt).
• Putting Sales Plans with the company and implemented with Distributors.
• Increase Market Share and Setting the Annual forecast orders on monthly and quarterly base with Distributors.
• Negotiating annual agreements with big Volume customers.
• Maintain and increase the company profit.
• Monitoring the KBI’s for Distributors and big Customers and ability to do the corrective action whenever needed.
• Managing new launches and doing required action plans for it.
• Monthly business review with Chairman.

From Aug 2009 until Dec 2011: Sipco - Pepsi Bugshan – Jeddah - Direct Distribution Sales Manager.

Responsibilities and Highlights:

• Planning & Leading Direct Distribution and Pre-Sale sales in Jeddah.
• Putting the Sales Distribution Plans.
• Increase Market Share and Setting the Annual forecast on weekly and monthly base.
• Negotiating annual agreements with big Volume customers.
• Control cost per case and Achieve company goals.
• Monitoring the KBI’s for the branch and big Customers adding to doing the corrective action whenever needed.
• Managing new launches and doing required action plans for it.
• Monthly and quarterly business review with Sales Director and RSM.
• Controlling the merchandising team and following up for the market execution.
• Total Employees: 6 Supervisors, 5 Area Developers Representatives, 5 Territory Coordinators, 9 Pre-sellers, 32 salesmen, 17 Merchandisers and 52 Helpers.

From Dec 2004 until July 2009: Unicharm Gulf Hygienic Industries Ltd (Baby Joy). National Van Sales Manager.

Responsibilities and Highlights:

• Planning & Leading Direct Distribution Sales Kingdom wide.
• Putting the Sales Distribution Plans.
• Increase Market Share.
• Achieve company goals.
• Monitoring the KBIs for the Kingdom by Branch by Salesman and takes the corrective action whenever needed.
• Managing new launches and takes the required action plans for it.
• Monthly and quarterly business review with the Sales Director and NS Manager.
• Total Employees: 11 Branches, 13 Supervisors and 56 salesmen.

From Sept 2003 until Nov 2004: Khalifah Abdulrahman Al Gosaibi Marketing/Consumer Trading - National Van Sales Manager.

Responsibilities and Highlights:

• Planning & Leading Direct Distribution Sales Kingdom wide.
• Putting the Sales Distribution Plans.
• Control cost per case and Achieve company goals.
• Monitoring the KBI’s for the Kingdom by branch.
• Quarterly business review with the NS Manager.
• Total Employees: four Branches, one Van Manager, Six Supervisors and fifty one salesmen.

From Mar 2001 until Aug 2003: Coca Cola Bottling Company of Saudi Arabia - Key account & Pre-Sale Manager, Eastern Region.

Responsibilities and Highlights:

• Managing (A & B) class Key Accounts customers.
• Defining the proper Key Account Structure.
• Setting the promo calendar per account.
• Negotiating annual agreements with top customers.
• Controlling the level of investment per customer.
• Monitoring the KBI’s for the Branch, per Customer and doing the corrective action whenever needed.
• Managing the new launches and doing the required plan.
• Monthly, quarterly and annually business review with the entire KA customers.
• Controlling the merchandising team and following up for the market execution.

From Jul 1997 until Feb 2001: Coca Cola Bottling Company of Saudi Arabia - Direct Distribution Sales Supervisor, Eastern Region.

• Responsibilities and Highlights: Supervising day-to-day direct sales plans, implement company policies, sales plans & targets such as routing and distributing plans.

From Jun 1992 until Jun 1997: Domino’s Pizza Int-KSA. - Area Supervisor – Eastern Region.

Responsibilities and Highlights:

• Supervising day-to-day four branches.