Retail & Sales Management

June 2004-April 2013: Polis Xinaris Furniture Ltd IDdesign (80 staff) Cyprus

IDdesign is a leading Scandinavia furniture and Lifestyle franchise with stores in the Middle East, Europe and Scandinavia. In Cyprus there are 4 stores operating under the ID Design name.

Bottom line Improvement

• 25%-30% increase in sales yearly the first 3
• Increased basket size by 35%.
• Reduced headcount by 30%

Business Development

• Secured new brands: Aslanis Home, LSA, Spizy
• Developed direct business co-operation with manufacturers thus eliminating middle-men and therefore achieved a 30% reduction in landing costs

New Store Openings, Relocations and Renovations

• Successfully opened a new store in Paralimni Area (1000 square metres)
• Relocation of 2 stores in Limassol and Paphos areas (2000 and 1500 square metres respectively)
• Complete renovation of the flagship store in Nicosia (3000 square metres)

Major Projects Secured

• 120 apartments in Pyla village, Larnaca Cyprus (turnkey project)
• Complete renovation of Rodon Hotel in Agros 154 rooms (turnkey project)
• Supplied custom-made movable furniture for the Intercontinental Hotel in Aphrodite Hills in Paphos

Brand Repositioning

• Developed new pricing strategy with the slogan “As much as you pay is as much as you get for free”

Brand Development

• Conceptualized and developed a new chain of 4 stores called “The Furniture Outlet” to enter a different market segment

Promotional Activities

• Organized a one month clearance event in the Nicosia store (flagship store) that managed to generate 6 times its average monthly turnover in the one month period

Franchise

• Negotiated a 5 year extension of the Iddesign franchise contract even though it was in default

Training

• Prepared and contacted numerous on the job training sessions for new sales persons as well as prepared and trained senior sales persons on new products, cross-selling, up-selling, follow up on leads, telephone skills, and many more

Business Operations

• Master user of the new ERP system that was installed in 2008 and master trainer for the company’s employees. Managed the process of selecting CRM and WMS systems.

2008 – April 2013: Founding Member

Member of ‘’IDdesign’s international collection committee’’ – the role of the committee members is to add local input and market knowledge to the IDdesign assortment, as well as ensure top and bottom line performance targets are met in all product categories. Another part of the role is to develop and maintain relationships with suppliers, source new suppliers, visit trade fairs and track international and local trends.

February 2004 – May 2004: New Forex Horizon LTD Nicosia, Cyprus

New Forex Horizon LTD is one of the first companies in Cyprus to offer investment opportunities in the foreign exchange markets.

Major Achievement

Successfully completed the 2 month training on the company’s trading platform and was selected to join the trading team amongst 15 other candidates.

January 2001 – December 2002: International Coordinating Committee Justice for Cyprus, New York

Non-profit organization that is based in New York USA and its main purpose is through its actions to create awareness regarding the island of Cyprus in the United States of America.

Duties included

• Organization of fundraising events for US congressmen
• Organization of charity dances and events
• Administrative work