BA (Hons) Film, TV and Radio Studies
April 2014 – Present Assistant Product Manager, British Ceramic Tile\r\n\r\n• Deliver, develop and manage key ranges, including range development, analysis, presentations and ROI, and range performance.\r\n• Manage key accounts across various global channels including Europe and the USA.\r\n• Support all key accounts, including range development, product and pricing proposals, and in store solutions.\r\n• Carry out market research and analysis to identify opportunities and guide market pricing.\r\n• Manage range databases and price lists to ensure information is up to date and accurate.\r\n• Manage and deliver customer POS requirements, cost effectively and within brand guidelines, working closely with the internal samples/board team.\r\n• Ensure the marketing budget is kept up to date, and purchase orders are created and filed accordingly.\r\n• Liaise with external agencies, including PR, Design and Photographers, to develop branding, advertising, PR campaigns, display stands and POS material as appropriate, ensuring that ROI is achieved.\r\n• Assist in the organisation and delivery of global exhibitions.\r\n• Undertake to understand the market, technical and production aspects of specified product sectors, and to become the ‘expert \' in those sectors. \r\n\r\n\r\nJanuary 2013 – April 2014 Marketing Executive, Rolf C Hagen UK\r\n\r\n• Developing and implementing marketing plans to support new product launches.\r\n• Briefing in POS artwork for new product launches, developing the design through to product launch.\r\n• Creating product launch packs for retailers to help maximise brand awareness.\r\n• Budget management for new product launches and events.\r\n• Copy writing and producing PR materials for use in press publications and online communications.\r\n• Developing online communication strategies (trade and consumer).\r\n• Event planning and co-ordination.\r\n• Conducting market research activities including organising product trials, sending out product samples to magazines for brand awareness, analysis of trial results and monitoring competitor activity.\r\n• E-mail marketing campaigns including product newsletters, new product launches and new brand awareness.\r\n• Organising product trials / sampling.\r\n• Updating the company website.\r\n• Inputting PO numbers and managing the PO system to track deliveries and stock levels, ensuring at all times there is enough product in stock.\r\n• Creating and distributing monthly newsletter.\r\n\r\nOctober 2012 – December 2012 Communications and Marketing Executive, Advanced \r\nSupply Chain\r\n• Develop and manage company website.\r\n• Update website copy.\r\n• Produce and deliver the company newsletter.\r\n• Work with design agencies to create adverts, newsletters and promotional items.\r\n• Develop social media function for the company.\r\n• Employ SEO and social media tools to improve the company’s online presence and drive web traffic.\r\n• Research and enter industry awards.\r\n• Create presentations on a range of subjects as required by the business.\r\n• Develop company presentations.\r\n
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