FMCG Brand Manager and Market Researcher

THE NIELSEN COMPANY - Dec 2012 –Feb2013

Market Research Analyst - Consumer Research and Consumer Satisfaction - UAE

• Responsible for Finance/ Banks, Dairy products, FMCG, Electronics and Retail sectors
• Responsibilities include -
• Developing customized proposals & proposing the client with the research methodology & size of the samples based on their objectives
• Briefing the field team for the specific project.
• Budgeting and costing the project and presenting it to the client
• Monitoring & Coordinating the overall project
• Meeting the proposed deadlines of the project
• Analyzing the findings of the project and presenting it to the client keeping in mind the objectives of research

NIELSEN –TATA CONSULTANCY SERVICES RELATIONSHIP - Sep 2009 - Mar 2012.

Research Analyst /Associate Project Manager - USA and India

• Led a team of 39 (34 in India and 5 in United States of America) as Associate Project Manager of TCS – Nielsen Relationship with 100% delivery record.
• Accountable for understanding and interpreting business/research needs of Nielsen Company customers and translating them into operational and application requirements.
• Responsible for planning, risk management and delivery of projects after approval of analysis, findings and solutions proposed.
• Instrumental in upgrading ‘Nielsen NetRatings’, AtPlan and Video Census applications for Nielsen.
  

TATA CONSULTANCY SERVICES - Sep 2006 – Aug 2009

Sales Consultant/ Project Lead - India

• Lead a sales team of 10 to create new avenues for Nielsen.
• Successfully bid for Nielsen online /GE projects and generated business for TCS India.
• Renewed annual contract for GE Europe by analyzing further needs of the client.
• Implemented six sigma projects for GE Commercial Finance Europe as a certified Green Belt in Six Sigma proficiency

MBA PROJECTS

CENTRAL HIMALAYAN ENVIRONMENT ASSOCIATION - Oct 2012

Marketing Consultant for developing value chains - India

• Provided efficient market linkages to the rural farmers for their produce
• Analyzing company’s current distribution channels and recommending a strategy to streamline and enhance the effectiveness of channels to reach new markets

TOSHIBA - Jan 2013 –Mar 2013

MBA Intern – Market Research and Strategy consultant Product Executive - UAE

• Gauging the market potential to predict demand and growth forecast using scenario mapping for TOSHIBA TV in the retail sector for the GCC region
• Developing market strategy for increasing the market share based on analysis of forecast results

CEM BUSINESS SOLUTIONS PVT. LTD - Jan 2013 –Mar 2013

Marketing Strategist - UAE

Developing market strategy and product positioning for HRMS ERP solutions in UAE


SUPPLY CHAIN MANAGEMENT OF FROZEN PROCESSED FOOD - Jun2012-Sep2012

Market Research and B2C Market Strategy - Singapore

Conducted market research and studied supply chain of frozen processed food industry of Singapore. Developed marketing strategy based on market research results to increase the sales of FPF.

SKILLS/OTHER

Interests: Travelling, learning and absorbing new cultures, community service, football, and Snooker.

Languages: English (Fluent), Hindi (Native).


Awards:

• Outstanding performance award by GE Europe (2009)
• Certificate of recognition by GE Capital Solutions for delivering a business critical project.
• TCS Service and commitment award for dedicated service to the organization.
• Awarded “TCS gems” 4 times in a row for being an Inspiring role model to the colleagues
• Recognized twice as “Star of the Month” while working with Google/Nielsen NetRatings Brazil.
• Successfully completed NSE Certification in Financial Markets.
• Inter college Debate champion for 3 years